Context Will Lead the Future of Digital Marketing

The waves of devices, channels, platforms, and information are coming to us in our daily lives. I wish that someday, a corporate will gather the content and make it into one simple device. Unfortunately, it is not going to happen. As the number of devices, data, and contents are growing, how can marketers help the consumers?

Targeting our customer’s by their behavior is an important thing. It will be very useful to know what the customers have read, watched, browsed, and bought online. What if I visit travel sites in the morning but actually a sportsman? That’s why future behavior is important and you need to understand multiple contexts.

Multiple is the key word on today’s online growth. You might at once likes jazz and marathons, but don’t forget that you’re a husband, a son, an uncle, and a friend. In this case, your purchases reflect all those contexts. You will understand why context should be the most important thing for smart marketer’s strategy when you add social, local, and mobile for your contextual mix.

What to do When We Get Hacked

It is a serious problem when an individual or activist group broke into your organization’s office and raided confidential materials. Whether you have a respectful non-profit company with a long track record or a state-owned institution, you still have to prepare your company from such intrusions. There are four key steps to retain credibility and confidence before and after a breach.

1. Think ahead and Anticipate

In soccer, Offensive play is sometimes the best defensive strategy.  In online security, companies are using pre-hack peacetime to address identified weaknesses.

2. Say Something

Communicate what you know and what you want to investigate. Total silence will only create a frustration and it is helpful for antagonists.

3. Know the Law

There must be a different reporting rules and regulation in every state. These rules are governing when the organizations have been victim of a breach and must notify the public. Make sure your security team knows about this.

4. Remember, You’re not Alone

There are thousands victim of security hacking if not millions. It is not only your company who has been violated, but also the employees with their social security number. Don’t be afraid to tell the story for cooperation.

Social Recommendation Needs to be More Personal

Yelp, TripAdvisor, and Amazon user reviews aren’t enough anymore. They’re user generated so it’s no longer meaningful. People only need it if they trust the needle in the first place.

Usually, people get recommendations from salespeople, acquaintances, and maybe celebrity endorsements on the media. Today, the web is offering another way to access various products and services with countless way to acquire them. The diversity of choice has effectively influenced the consumer preference but in often cases, it lefts the consumer in a flux state.

There are three important factors in today’s era of social recommendation: Trust, Taste, and Time. These prove that the consumers are sharing one overarching priority for personalization. Some companies are following this trend. For example, Spotify personalize the music playlist by taste and enable sharing to the meaningful people for users. Another example is Etsy’s Facebook connection which allows the users to discover gifts for friends based on the Likes and interest.

In more or less a year, companies will use the trust, taste, and time to generate a new way of recommendation service for their users.

Get Your Apps Up with These Tips

When you browse the Android and Apple’s App Store, you can see that the apps competition is really fierce. The number of apps has grown to more than 1 million today. We can say that the app development is a heavy world with the small number of developers who control the download and revenue. As the App Store is the only thing that controls your apps performance, how can you make your apps in the spotlight? Here are 6 steps to help you:

1. Focus on Product

2. Allow Users to Engage with Your App

3. Get Media and Blogger Attention

4. Continue Your Marketing Efforts

5. Use Analytics

6. Prepare for Success

The best way to make your app successful is to keep your users engaged. Give them something more than just product updates after they become a fan of your app. Give them something fun and addictive experience to share with their friends. Whatever your steps are, make sure to nurture it and keep the users want more from you. Your job is to deliver it in a way which is above the user’s expectation.

How can We Manage the Overloading Facebook Comment?

Humans are created to be a social creature and not surprisingly, we spent so much time on Facebook. Comscore has released a data in December 2011 which showed that when we say “social media”, we will think about Facebook. That’s why brands have to deal with the huge amount of fan commentary. So how could they manage them all?

1. Declare the Rules

Make a clear commenting guideline for your Facebook Page

2. Don’t Delete All Negative Comments

Make sure the rules reflect your brand values, but never remove negative commentary just that easy.

3. Enforce the Rules

When you’ve made the rules, make sure you implement it in the right way. Don’t make a double standard and fake expectations to the users.

4. Imagine the Worst Case

Have a community manager of social media professionals. When there is a crisis and your main team needs a backup, train some additional staff to help them.

5. Use Professional Service

You’ll look more prepared when you use outside helpers for Facebook comment management. You can combine the vendors such as Vitrue and Buddy Media with social moderation services and manpower to manage the situation.