Yelp, TripAdvisor, and Amazon user reviews aren’t enough anymore. They’re user generated so it’s no longer meaningful. People only need it if they trust the needle in the first place.

Usually, people get recommendations from salespeople, acquaintances, and maybe celebrity endorsements on the media. Today, the web is offering another way to access various products and services with countless way to acquire them. The diversity of choice has effectively influenced the consumer preference but in often cases, it lefts the consumer in a flux state.

There are three important factors in today’s era of social recommendation: Trust, Taste, and Time. These prove that the consumers are sharing one overarching priority for personalization. Some companies are following this trend. For example, Spotify personalize the music playlist by taste and enable sharing to the meaningful people for users. Another example is Etsy’s Facebook connection which allows the users to discover gifts for friends based on the Likes and interest.

In more or less a year, companies will use the trust, taste, and time to generate a new way of recommendation service for their users.