The waves of devices, channels, platforms, and information are coming to us in our daily lives. I wish that someday, a corporate will gather the content and make it into one simple device. Unfortunately, it is not going to happen. As the number of devices, data, and contents are growing, how can marketers help the consumers?

Targeting our customer’s by their behavior is an important thing. It will be very useful to know what the customers have read, watched, browsed, and bought online. What if I visit travel sites in the morning but actually a sportsman? That’s why future behavior is important and you need to understand multiple contexts.

Multiple is the key word on today’s online growth. You might at once likes jazz and marathons, but don’t forget that you’re a husband, a son, an uncle, and a friend. In this case, your purchases reflect all those contexts. You will understand why context should be the most important thing for smart marketer’s strategy when you add social, local, and mobile for your contextual mix.