Humans are created to be a social creature and not surprisingly, we spent so much time on Facebook. Comscore has released a data in December 2011 which showed that when we say “social media”, we will think about Facebook. That’s why brands have to deal with the huge amount of fan commentary. So how could they manage them all?

1. Declare the Rules

Make a clear commenting guideline for your Facebook Page

2. Don’t Delete All Negative Comments

Make sure the rules reflect your brand values, but never remove negative commentary just that easy.

3. Enforce the Rules

When you’ve made the rules, make sure you implement it in the right way. Don’t make a double standard and fake expectations to the users.

4. Imagine the Worst Case

Have a community manager of social media professionals. When there is a crisis and your main team needs a backup, train some additional staff to help them.

5. Use Professional Service

You’ll look more prepared when you use outside helpers for Facebook comment management. You can combine the vendors such as Vitrue and Buddy Media with social moderation services and manpower to manage the situation.

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